Harold Davis / Paperback / Published 1994
(Allow 4-6 weeks for shipping) Publishing Your Art as Cards, Posters & Calendars
(Revised & Expanded) is a complete guide to
creating, designing and marketing. Davis, who has successfully created and marketed his own
cards and posters, has written a practical, definitive manual for artists working with oils, water
colors, pastels, graphics, collage, computer art and photography. Cards, posters and calendars
are not only an additional source of income but enhance the reputation of the artist. Davis
discusses creating, designing and marketing. His book provides a road map for both the self
publisher and those who choose to have their work published by others. The topics covered include
finding a publisher - royalty schedules - the economics of publishing - self-publishing - production
methods - market research - clues to poster image selection - market positioning - finding a printer
- finding a sales rep - managing your business and fulfillment. A resource section and index
provide easy access to the information you need.
This book is a best-seller in its field!
I wrote this book to share my experience as a successfulartist-publisher of art posters and greeting
cards. All aspects of this process - design, production and marketing - are covered. The book is
dedicated to "artists every where" - and it is intended to be helpful to all those who give of
themselves that the world may be a more creative place. The author, Harold@bearhome.com , May 21, 1996
This book is terrific!
Reviewer: A reader May 21, 1996
The most informative book I have ever seen covering the detailsof the print production process.
Also, some very helpful tips on marketing that will benefit no matter what the field.